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  • Prepping for Your First Marketing Interview 01 March 2015 Prepping for Your First Marketing Interview
    A friend of mine with an impressive technical background, but no business experience, recently landed an interview for a marketing position. He asked for some help getting up to speed on marketing. Although the focus would be on his mathematical skills, he felt knowing a bit more about the business…
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Featured Resources

  • Using Target Profit Pricing as A Business Strategy Using Target Profit Pricing as A Business Strategy
    A carpenter in the middle ages faced a few key elements when determining the price of a wooden dining table: The cost of timber from the lumberjack and nails from the smith, the amount of time it will take him to build the table, and finally the price that other…
  • 10 Tips for Better Social Media Marketing Campaigns
    Social Media Marketing refers to the practice of using online public communicative tools to promote and sell a certain service or product. In a nutshell, it’s exploring the never-ending world of social networks like Facebook, Twitter and Pinterest in order to create a presence for your brand in your customers’…
  • A Primer on Email Marketing
    In the modern online advertising world new, up-and-coming strategies emerge on a constant basis, and deflect attention from old, time-proven tactics. It’s terribly hard to differentiate which techniques work and which are just the current “shiny new thing” and are soon to fade off into the abyss of unused marketing…

More Blog Posts

  • 06 January 2015 Dear Plaza Motors
    Dear Plaza Motors, Why do you make it so hard to do business with you? Do you really have enough business? If you'd like to…
  • 10 May 2014 Google's $10 Billion Problem
    Google has parlayed their success in dominating the search engine market into an empire that that dominates internet technology, computing, and media. It is also…