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  • You Can Ignore One-Star Reviews 11 November 2015 You Can Ignore One-Star Reviews
    “This product sucks. Took ten day to arrive. DO NOT BUY.” That’s all actual language from reviews on products I’ve recently purchased on Amazon. These particular products actually all had overwhelmingly good reviews; I had to dig a bit to find the bad ones, but choosing to which product to…
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  • Using Target Profit Pricing as A Business Strategy Using Target Profit Pricing as A Business Strategy
    A carpenter in the middle ages faced a few key elements when determining the price of a wooden dining table: The cost of timber from the lumberjack and nails from the smith, the amount of time it will take him to build the table, and finally the price that other…
  • 10 Tips for Better Social Media Marketing Campaigns
    Social Media Marketing refers to the practice of using online public communicative tools to promote and sell a certain service or product. In a nutshell, it’s exploring the never-ending world of social networks like Facebook, Twitter and Pinterest in order to create a presence for your brand in your customers’…
  • A Primer on Email Marketing
    In the modern online advertising world new, up-and-coming strategies emerge on a constant basis, and deflect attention from old, time-proven tactics. It’s terribly hard to differentiate which techniques work and which are just the current “shiny new thing” and are soon to fade off into the abyss of unused marketing…

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