The term "mediable" is used in advertising and PR as shorthand for how well a firms' output is likely to be received by media outlets and consumers. Highly-mediable content is likely to resonate well and generate large amounts of earned media coverage or perform well in biddable auctions. Poorly-mediable content is not expected to perform well.
Note that this is similar to virality, but is less focused on massive, unpredicted viral success and more focused on routine, sustained performance.
Nelson started Marketsaurus in 2012 to build his web presence and share marketing ideas. He has a Bachelor's degree in Marketing from Southeast Missouri State University and an MBA from Saint Louis University. He currently works in digital advertising for a major agency.
His opinions are his own and not his employer's.