Net Marketing Contribution

Tagged under
1. An adjusted measure of gross margin that includes marketing and sales costs. It is often abbreviated as "NMC" and is calculated by the following formula:

NMC = Gross Margin - (Marketing Costs + Advertising Costs + Sales Costs)

2. A measure of profitability that includes only costs and revenues controlled by the marketing function.


Author Marketsaurus

The marketing tyrannosaurus.

Website: www.marketsaurus.com
Social sharing
Read 17278 times

0 comments

Login to post comments