Net Marketing Contribution

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1. An adjusted measure of gross margin that includes marketing and sales costs. It is often abbreviated as "NMC" and is calculated by the following formula:

NMC = Gross Margin - (Marketing Costs + Advertising Costs + Sales Costs)

2. A measure of profitability that includes only costs and revenues controlled by the marketing function.

Author Marketsaurus

The marketing tyrannosaurus.

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