1. The sales and distribution channels selected for a product. A component of the Four Ps.
2. Archaic – Physical distribution channels for a product.
The use of “Place” as synonym for “sales and distribution” is a holdover from an economy focused on physical goods. Just as “product” is no longer restricted to referring to physical goods, “place” no longer refers just to a product’s physical location, but to any method used to deliver the product to the customer.