Product

1. Any good, service, or digital offering sold or offered to the market by a firm. A component of the Four Ps.
2. Goods.



KEY PRODUCT CONCEPTS
- Product Development
- Product Lifecycle
- Product Ecosystems
- Product Mix
- Quality Management

COMMON PRODUCT CLASSIFICATIONS
- Societal Marketing Products
- Apex and Captive Products
- Consumer Products
- Convenience Products
- Shopping Products
USAGE NOTES
In many contexts, "product" is used strictly to refer to physical goods. This can often be inferred from direct juxtaposition to services (e.g. "products & services") or from context (e.g. "shipping the products"). It may also be used to describe digital products, which lack both the physical attributes of goods and the unique characteristics of services.

Because the definition of "products" as "goods" or "goods and digital products" is both overly narrow (especially in modern service-based economies) and unwieldy to explain at every mention, Marketsaurus uses "product" in its broadest sense unless otherwise noted.
Author Marketsaurus

The marketing tyrannosaurus.

Website: www.marketsaurus.com
Social sharing
Read 924 times
More in this category: « Product Line Product Mix »

0 comments

Login to post comments