19 August 2014

Using Target Profit Pricing as A Business Strategy

A carpenter in the middle ages faced a few key elements when determining the price of a wooden dining table: The cost of timber from the lumberjack and nails from the smith, the amount of time it will take him to build the table, and finally the price that other…
 
08 July 2014

10 Tips for Better Social Media Marketing Campaigns

Social Media Marketing refers to the practice of using online public communicative tools to promote and sell a certain service or product. In a nutshell, it’s exploring the never-ending world of social networks like Facebook, Twitter and Pinterest in order to create a presence for your brand in your customers’…
08 July 2014

A Primer on Email Marketing

In the modern online advertising world new, up-and-coming strategies emerge on a constant basis, and deflect attention from old, time-proven tactics. It’s terribly hard to differentiate which techniques work and which are just the current “shiny new thing” and are soon to fade off into the abyss of unused marketing…
08 July 2014

A Primer on Paid Search

It’s commonly believed that natural traffic, meaning traffic derived from a user searching for a specific set of keywords on a search engine, is the “Holy Grail” of traffic monetization. In contrast to paid advertising, natural traffic consists of users who are looking to purchase a certain product and are…
08 July 2014

A Primer on SEO

Every child knows that Google is the answer to all that is unclear in the world, and a few quick punches on the keyboard can lead you to any information you might desire (and some you probably don’t). It is, however, becoming increasingly harder to promote your content in the…
08 July 2014

A Primer on Affiliate Marketing

Despite being universally unappreciated and widely regarded as a poor marketing strategy used by spammy bloggers, affiliate marketing is actually a great tool for marketers to get their product out on the market and into the hands of their customers. The method’s risky, yet highly-profitable nature is especially appealing to…
02 June 2014

How to Price Your By-Products

Every production process has its own unique characteristics, deriving first and foremost of its nature: a physical industrial process (such as forging or progressive stamping) will differ in materials from an electrolysis industrial process (like electroplating or electrotyping), in the same way a general process (for example, the liquefaction of…
05 February 2014

How to Use Target Profit Pricing

One important element in any business endeavor that determines your business profitability is price. While it is still a surprise that marketers will argue how to measure an enterprise’s value, profitability is that one thing that makes the difference between a successful venture and one that is not. After all,…
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